3D Virtual Tours and the Secret of Their Popularity

Modern technology influences almost all spheres of business and succeeds in revolutionizing the processes that seemed efficient in the past. 3D virtual tours for real estate are a great example of such a revolution as they have changed the way we perceive real estate. In addition, unlike many newly developed approaches, they do not only benefit the creators but clients too.

Of course, calling this technology new is an exaggeration. 3D tours have been around long enough to prove their efficiency. They are impressive, accessible, and realistic. What else do we need?

1. Showcasing

Showing the product you are trying to sell in the best light is a silver lining to any marketing strategy. The problem with real estate marketing is that you cannot drive your product around looking for interested buyers. Instead, you used to need to get them to visit the site, which was not always easy. 3D virtual tours, on the other hand, can be viewed 24/7, regardless of which city, country, or continent you are in.

Realtors benefit from this as they neither have to be physically present all the time nor invest energy into constantly staging the place. Buyers enjoy the possibility of looking for property to purchase in the comfort of another living room. Of course, you do not buy houses online, but a sufficient visualization will help you make a conclusive decision about visiting them or not.

If you are a homeowner trying to sell a house, this feature of 3D virtual tours broadens your market significantly and allows you to forget about constant visits.

2. Interior Solutions

The second significant advantage 3D virtual tours have is a wider range of design options you can use. It is no secret that in order to sell a house, you need to stage it properly. With real-life tours, this means that you need to invest time and money into bringing all sorts of furniture, finishes, and design elements to the site, arranging them and keeping them clean. Sounds like a full-time job, doesn’t it? Even if you have the money you are willing to spend, it is hard to choose a one-fit-all solution.

3D virtual tours, however, work differently. Because you use CGI of a house, you can make improvements or change elements with a few clicks. This has great customization potential as you can adapt your staging to different people in correlation with their tastes or worldview.

3. Client comfort

Using the Internet to boost sales has become a golden standard. Just as people are more likely to buy pizza if they can have it delivered to their door, they are more likely to start looking for a new home if it does not require spending time and money on commute.

Making the choosing and buying process convenient is a great strategy for attracting new customers. 3D virtual tours have everything you need to achieve this: they are transparent, vivid, and informative. Users can also interact with a tour, which makes it much more engaging.

4. Various ways to impress your viewer

Of course, there are multiple tricks realtors use in real tours: lighting scented candles, decor elements, etc. However, the number of tools you can use in a virtual tour is significantly bigger. Despite the lack of scents, you can use the other scenes to their fullest potential by integrating music and colors that match the general atmosphere.  

Turning your virtual tour into a piece of art inspires your clients and allows them to imagine what kind of person they could be had they moved into a particular home.

5. Opening the possibilities of pre-selling

One of the most important advantages of virtual tours is that they allow you to market or sell a property before it has been constructed. When you work with CGI instead of real photos, you do not show clients the current state of things but rather what they can expect.

So how do buyers benefit from 3D virtual tours?

• Possibility to visit tours from all over the world
• Saving time and money on commute
• Looking around in the comfortable atmosphere of their homes
• Communicating with realtors only when they want to
• Having plenty of time to concentrate on details
• Possibility of sharing a tour with friends to get advice
• Possibility of going back to the tour as many times as needed

How do realtors benefit from them?

• Shorter working hours without endless showcasing
• Boosted sales with higher listing visibility
• Less communication with clients who are not interested
• Saving time and money on commute
• Possibility to pre-sell property under construction

How do homeowners benefit from 3D virtual tours?

• No need to constantly keep property staged
• No need to pay for photoshoots
• No need to invest in furniture, kitchen equipment, renovation, or decorative elements
• Faster sales

In addition, one significant advantage that works for all three participants of the process is that virtual tours are available even with social distancing restrictions. This has been especially important in the last few years as it allowed us to keep selling and buying property without jeopardizing our safety. Thanks to 3D virtual tours, many people were able to keep working and providing for their families even when distancing restrictions were rigorous.

We have already become accustomed to the fact that a huge part of our lives happens online — we work, communicate, and shop via the Internet. Virtual tours are not exclusively about selling or buying property — the biggest art museums in the world offer online excursions, theaters broadcast their plays online, and the biggest musicians perform on Instagram. This is the next step of evolution that we must embrace.

3D virtual tours are the future of real estate. You can benefit from it regardless if you are a real estate agent, a homeowner looking to sell their house, a tenant, or a potential buyer. It saves your time and money, broadens your opportunities, and allows you to use the tools no other approach offers.