To make your website more SEO friendly, you need to understand how search engine optimization works. According to Figment Agency, a digital marketing agency Surrey, small changes to your website’s content and structure can improve your ranking on the search engine results pages and attract more visitors.
Improving your website SEO is simple and can easily be implemented. Focus on understanding your audience’s wants before inserting keywords, images, external links, or creating a blog post.
This write-up will examine the finest ways to make your website more SEO friendly. Keep reading for tips to improve your website’s visibility and organic traffic.
1. Use keywords in your website’s title and content.
Keywords research has become a prominent aspect of web content. Keywords are used to create a buyer persona and a way to predict your target audience. Don’t stuff many keywords in your content; research relevant keywords or insert keywords that answer questions.
To have proper target keywords in your meta-description, headings, alt image tags, and URL:
- You must understand the search intent.
- Find out most search keywords at a particular time.
- Aim at inserting long-tailed keywords that are hardly searched and scarce.
- Engage the Google Keyword Planner Tool.
2. Optimize your images for SEO.
Images also need to be SEO-fitting. Optimizing images will increase your webpage points and the reader’s experience. Image optimization and traditional SEO are similar. Google interprets image content to make it appear on relevant search results.
However, you must insert proper Alt text, filenames, captions, and descriptive titles to define the image. Google can’t read text on images but uses the Alt text to understand and subject the image to relevant results.
The Alt text is invisible to visitors but can be seen if the image does not display. Focus on engaging, useful, and informative content on your website with core keywords appropriately and naturally inserted in your ALT text.
3. Add a blog to your website and post regularly.
You need a blog if you want more leads. A blog post and content update are relevant regularly. Google can miss your site on search results even with engaging and quality content. They are focused on giving the searchers the best result, which means you must post regularly.
You can easily do it through a blog. You should link your blog to your website to give your reader the best and easy experience. Your blog will enable your leads to comment and respond to your post.
4. Include external links to authoritative websites.
SEO architecture is not complete without links. The links enable Google crawlers to travel through your page to increase your ranking on search results. External linking aid search engines find your content relevant, increasing user experience, and reducing page negligence.
Placing external links to popular pages like Wikipedia will increase trust and relationships with users. Also, remember to properly describe your link for people to know what the links are about. The number of links included in the content is not specified, but the content should remain natural and useful to readers.
5. Use social media to share your content with a wider audience.
Social media has become a core part of getting traffic. For instance, Facebook is a good platform to post pictures and a way to backlink your product to your site to show your location to customers.
Twitter is a good tool for marketing companies, organizations, sports businesses, and SaaS companies. Twitter is for posting current content and arguing with other users. Meanwhile, Instagram is best for videos and pictures and a proper way for businesses like fashion, food, tech, designers, restaurants, etc., to succeed. You can also use Google+ if you work in tech in an engineering company.
6. Monitor your website’s analytics to track progress and improve results.
After placing each part to increase your website SEO, the final step is to monitor how the strategy is lifting your website. You can monitor your progress by collecting, measuring, analyzing, and optimizing your data to yield better results or strategies.
This data will create an understanding of relevant content to your website and your target audience. Google Analytics is a good tool that can help you maintain website performance.