It’s no secret either news that email signatures are of great usage nowadays because they entail brevity, convenience, speed, and simplification of communications. It’s also one of the best and cheapest ways to re-engage with customers.
With email signatures, recipients have a valuable ability to easily find a way to contact you if needed. In this way, you can avoid unnecessary steps – for example, in such situations when someone has to send you one more email just to ask for help in getting more details on how to reach out to you again. Or finding subsequent data. So, it is a great catch to initially have the necessary lines added to your signature.
But the reason to get yourself an e-signature lies in more than purely practical aspects. It is also a kind of brand sign, an additional source for presenting the identity of your organization and building up a catchy image. An email signature, just like the final touch on a painting, must be a natural and satisfying end of your messages, as well as hopefully encourage the recipient to turn to you again.
But, of course, you may get all of the above-mentioned only with an apt and correct e-signature. If you are interested in how to make one – this article is for you. It will provide you with tips, tricks, and short instructions to make the process as easy as possible for you.
So, let’s move on to those things that will directly come in handy. Within google workspace gmail signature may be added with the help of Newoldstamp. Through MySignature the needed gmail signature management may be carried out. These are one of the best signature generators you’d better keep in mind while proceeding to work. They will give you the ability to make your creative thoughts come true.
However, the main emphasis we want to make on our advice list on how to create a successful signature design. Let’s go over a few commonly accepted norms, requirements, or common elements. Firstly, since the email signature is meant to be a concise statement of who you and your company are, it must show your name and include the name of the organization you represent. This, in addition to adding to your memorability, can give an addressee a feeling of close and open communication, which will definitely benefit you.
Also, let’s not forget that one of the main tasks of the signature is to simplify feedback. That is, it is necessary to provide as many means of communication as possible: for example, a link to the site, to all your social networks, you’d better add at least one phone number, your email address of yours, etc. However, it is important for your image that all these links and contacts are valid and active. Not only will you provide avenues for communication, but perhaps a direct boost to your social media followers number (and therefore loyal regular or potential new customers).
It will be an indisputable advantage to add the logo of the company and your own photo to the signature. This will enliven the overall mood of the message, kind of “introduce” the addressee to you, and will just add a little color to the perceptional picture of the letter. This will definitely create a more professional and interesting visual of your organization’s or company’s visual.
Be attentive to the details. Don’t forget that people are now increasingly accessing their email accounts from their smartphone screens, so your design should anticipate the features of this format. The email signature should not be overloaded, nor strained or disturbing. Rather, it should elegantly draw a finish line under your message.
In addition to the creative and artistic aspects, there is also a practical aspect: in fact, countries may have specific regulations and legal requirements regarding how your business must communicate. This is a serious detail, so we strongly advise you to consult legal counsel, your lawyer, to be sure about the legal requirements in a particular country. In other words, be careful with regulations, so you don’t run into unnecessary problems over a truly small thing.
Briefly, let’s emphasize once again that the signature must not disturb the addressee’s eye and distract him from the gist of the letter too much. The main rule here is brevity and content. You should not make it too long or oversaturate, don’t add unnecessary links if you have already entered similar ones. Avoid controversy, contradictions, polarizing statements or words, or prejudices – such details can scare away an unpredictable number of customers. Be interesting but moderately restrained.
Watch your design. Make it uniform, minimalistic, simple, and comfortable. An email signature must not include a variety of fonts unless the logo of your company uses a different one. The same we may say about the font size – it is not recommended to have more than 2 size formats at the same time. The goal is to make the signature as clear and legible as possible so that it correctly fulfills its function.
Be careful about the sources you link to. If you have doubts about your social networks, organize them, remove the unnecessary and add what you think is more interesting. After all, your image extends much further than one email – it is a complex picture. Try to look professional in all aspects.
Use those colors and tones that identify your visual brand. As with the fonts, the choice should be restrained to 2 or a maximum of 3 colors. It is of great importance that they coincide and are consistent with your corporate colors cause if they don’t, they may get lost or look just strange. However, do not be afraid to use black and white colors, as well as their shades. They are neutral, comfortable for perception, and look aesthetic. Therefore, such a monochrome palette is often chosen by many. It can be said that it has been tested over time. The reverse side of the coin – due to the fact that such a palette is chosen often, you can blend in with the crowd and not stand out, which is not a good thing. Therefore, it is better to focus on the colors of your corporate identity.
Quality requirements should be adhered to everywhere – even regarding the selection of your photo. Turn only to those images which have good quality. It would be perfect if you used those pictures that have been professionally shot (at least it would result in a much better image than the capabilities of your smartphone’s camera can possibly offer). Have it in PNG or JPEG format, and always make sure to compress them. Here it is better to act according to the same principle as you choose a profile photo for social networks – the background should not be too complex so as not to distract, and the photo must be legible. You’d better not choose a large image because then it may take longer for the device to upload it. It is better to choose portraits rather than full-length photos because otherwise, it would be difficult to see you. And you had better avoid selfies. Therefore, if you have such an opportunity, we advise you to turn to a good photographer – this will add a professional tone to your email signature.
Never forget about the composition in general. Correct spacing makes the signature look simply beautiful and clean. It’s also much easier to spot the needed information for a person then. Moreover, watch the proportion. If you have a dozen of pixels of space above the line of text, you must also have the same amount of space below the contact information and with the rest of the signature sections.
These are, in general, the main tricks when it comes to the creation of your email signature. Having mastered them, you will go through this path much faster and easier. And Newoldstamp and MySignature will help you with it.