Instagram is one of the most popular social media platforms with an advertising audience of more than 1.16 billion people, making it an excellent marketing channel for businesses of all shapes and sizes. This unique photo-sharing platform offers brands one-of-a-kind opportunities to gain visibility, engage with their customers and increase sales.
You are most likely already doing your best to market your company on Instagram. So letβs show you how to build upon that effort and be more effective by using strong Instagram marketing tactics.
#1 Leverage AI to Grow Following and Boost Sales
Growing your company’s Instagram the right way means focusing on organic social media growth, which inevitably leads to increased sales. However, today it is more challenging than ever to grow your following on the platform and stand out from the competition.
That is why you need to focus on getting real, organic Instagram followers by leveraging AI-based solutions. This can help you improve your business reach by organically growing your audience and building a community that will genuinely engage with your brand, you will be in a better position to boost sales and increase revenue in no time.
#2 Turn Your Instagram Profile Into a Storefront
A great marketing tactic to turn your Instagram followers into customers is to build a creative profile to capture a shopper’s attention.
For example, welcome customers to your store and include a clear call to action in your bio. Add a phone number, too, so shoppers can connect with you if they need something. Consider sharing an incentive such as free shipping, gifts for loyal customers, and so on.
Another important thing, if you post regularly to Instagram Stories, create highlight albums to feature your offers, new products, and more. Keep your highlight albums simple but with engaging covers.
#3 Brand Your Instagram Profile
Make sure you have a consistent brand message on your profile so you can stand out from the crowd. For example, develop a signature style with your photos by posting consistently recognizable images. Also, use a branded color scheme by picking standout colors to represent your profile. That is a great way to develop a visual style for Instagram.
Furthermore, incorporate brand elements in your Instagram content by building a storyboard with a lifestyle scenario where particular branded features that represent your company are added. Lastly, choose hashtags representing your brand and then research them to gauge their popularity on Instagram. Our tip, pick long-tail or combined hashtags that are not as saturated and appeal to a smaller, more targeted audience.
Β #4 Share Your Company Passion
Consumers like to purchase from brands that stand for something. So, what does your company stand for?
Find a meaning for your business and think about what inspires you to sell your products. For example, if you run a family business, promote continuity or family tradition. In addition, keep in mind that doing good and giving back are effective ways to connect with customers.
However, when you choose a cause, go with something you are passionate about. For example, if sustainable living is your thing, go for eco-friendly posts. Simply put, match your content to your favorite cause, and followers will connect with you because of what you stand for.
#5 Use Instagram Insights
Another great way to boost your marketing efforts on the platform is by using Instagram Insights. This tool lets you learn more about your followers and how your content performs with your audience. Hence, it is an excellent way to check essential statistics such as impressions, engagement data, etc.
Insights also allow you to get information about your followers’ age, gender, location, and when they are most active. All this data is crucial for your social media marketing, so make the most of this free tool. Grounding your social media marketing strategy in analytics is excellent for boosting your business.
#6 Try Live Instagram Shopping
Another way to increase sales is by taking advantage of Instagram shopping. This is a live, interactive shopping experience available to approved Instagram shops based in the U.S.
This tool lets you sell products directly on your Instagram live broadcast. You can quickly interact with viewers, engage in real-time conversations with potential customers, and you can save your videos for later. In other words, you can go live on Instagram anytime and promote your products while people are tuned in.
Bottom Line
It is no secret that Instagram helps brands and businesses boost their sales. However, as there is a ton of noise on the platform, you need to be mindful and employ strong marketing tactics to help you achieve the desired growth. Using the tactics mentioned above is your ticket to secure increased sales and a thriving business.