IPTV has been defined as the “future of television.”
In the world where we live in where “convenience is king” and “the Internet is queen,” people nowadays cannot simply settle on what is currently on the air. They want to enjoy their favorite shows whenever the mood strikes.
This is the central promise of the IPTV solution. Like Over The Top or OTT streaming, IPTV uses Internet technology and innovations to deliver content on-demand. And, as a growing number of people welcome IPTV into their watching habits, the trends in the IPTV streaming business show no signs of slowing down.
What are these recent trends in the IPTV streaming business?
Read on to find out.
Get To Know The Latest Trends In The IPTV Streaming Business
Without further ado, here are the latest trends in the IPTV streaming business.
1. The Game-Changer: 5G
In many urban areas, when talking about the IPTV streaming business trends in recent times, 5G Internet is projected to become the new normal. This cellular network technology which promises to offer faster and more definitive Internet speeds will continue to take shape with the presence of IPTV.
In the most practical sense, 5G is nearly 100 times faster than the top-rated 4G LTE networks. Some customers are willing to pay a premium amount if 5G offers an improved quality video on mobile units and lowers buffering.
2. Immersive Streaming Technology Being At The Viewers’ Fingertips
Immersive streaming technology or streaming 4K video requires an Internet bandwidth of around 30 Mbps. When it comes to live video streaming, viewers require double this bandwidth, at the very least. This is not a regular deal for customer-grade Internet connections. However, the expansion of 5G will assist the growth of streaming video quality by turning 4K streaming solutions effectively.
This additional video bandwidth will make streaming of 4K videos possible. You can expect virtual reality or VR and 4K to be the conclusive features within the next few years. Plus, with the help of these new network connections, 360 live streaming will also become even more possible. On all-inclusive levels, the streaming experience will get very immersive in the future.
VR technology is indeed very renowned in consumer circles, and it is entering various industries. As technology becomes more accessible, these trends will continue to grow. A lot of IPTV platform providers are turning the opportunities into realities.
3. Presence Of Big Media Players In The Market
The OTT premium market is also going through eventful shifts. After several years of being without competition, for instance, Netflix is now being challenged.
Media giants such as NBC, Disney, and HBO have broadcast Peacock Premium, Disney+, and HBO Go, respectively. Additionally, IPTV solutions for businesses like the OTT streaming service from Apple TV+ and advancing services from Comcast and AT&T are upping the game further.
With the emergence and popularity of these OTT trends and services, they are entering the mainstream market in a way like they have never done before. Moreover, OTT advertising is becoming more prominent in the sphere of online ads. Advertising income is seeing a sharp rise as more and more consumers start to use these services. Plus, not to mention the fact you can launch an IPTV business at your own convenience.
4. Android TV And Its Scalability
More operators are leaning toward the Android TV operator tier as an option to Linux-based set-top boxes. Services designed around Android TVs are setting the bar high for medium-sized operators.
5. The Rise Of Apple TV
Furthermore, the high-powered Apple TV box has shown an essential component of innovative entertainment and TV presentation. Salt, for instance, has demonstrated this in a stunning manner. A late bloomer in the TV market, this leading Swiss network operator released an experimental TV service in 2018, resulting in unprecedented success.
6. The Partnership Of OTT And 4K
4K video on demand or VOD content via OTT has been there for a while, but 4K live streaming was a long way behind considering this setup. Some companies release 4K, both non-live and live content, in their OTT setup. Moreover, there are also companies that support the complete capacity of a 4K device in the form of an Apple TV. Quite interesting, right?
7. Customization And Personalization Are The New Trends
Users demanding content discovery or customization offer network operators a big challenge. Take Netflix, for instance. Users will not settle for anything less than this.
Discovery and personalization open the way up for new and appealing options for buying more, and monetization. Some companies have taken the challenge of offering these features.
The Market Trends
Meanwhile, here are the key market trends with regards to the IPTV market.
- The growing economies worldwide are increasing the disposable income of their populations. This also improves people’s lifestyle, especially in developing countries where Internet penetration has shown drastic improvements.
- These have made the television service consumers demand to provide better user experiences in terms of quality and the availability of on-the-go experiences. Internet penetration plays a vital role with the increases in the inclusion of live streaming trends.
- By the end of 2018, the Internet penetration rate has reached 57 percent, according to online data. In this, the North American region leads with 95 percent, whereas the highest number of Internet users are more in the Asia-Pacific region, followed by Europe.
- Finally, with the increasing availability of cheap Internet data, consumers demanding a high-quality TV experience are driving the growth of the Internet protocol television market.
The Future Of IPTV
Now, more than ever, consumer demand is rapidly increasing for customized and flexible TV viewing that is unbound by schedules set by television networks. With this, IPTV is growing.
Insights from Grand View Research showed that IPTV is set to grow to a market size of $67.6 billion by 2027 with a compound annual growth rate or CAGR of 7.1 percent.
This market growth will be spearheaded mainly by IPTVs veering away from hardware such as set-top boxes and toward technology consumption via tablets and smartphones. More so, consumers will tend to consume media on the go, becoming more mobile-centric and less bound to TVs and computers.
With these being said, enormous opportunities for the future of IPTV exist in optimizing for mobile, Internet-based – rather than hardware-based – solutions for IPTV consumption.
It is also likely that in the future, the main selling point of IPTVs will be their ability to easily deliver live TV and time-shifted TV instead of its VOD capabilities. OTT’s delivery of older content has the benefit of not requiring special hardware, which is what consumers prefer in an increasingly mobile world.
Yet, to survive in the future, IPTV will have to change even more, fully adapting to the “new normal” of mobile-based consumption. Nevertheless, only time will tell what shape it will take.