It is predicted that the global online gambling market will be worth $153.6 billion by 2030. This is an industry that is thriving at the moment and has been for many years now. Online casinos satisfied a want that people had; to be able to gamble from the comfort of their own home. It meant that people who wouldn’t traditionally go to a casino were now enjoying gambling, opening up the market to a whole new audience.
Another industry that is following in the footsteps of the online casino world is esports. It is estimated that the industry will be worth $12,494 million by the time we reach 2030. So, it still has a long way to go, but the esports industry is definitely taking strides forward. In fact, there are a few things that esports could learn from online casinos, as we will explore in more detail below.
Appeal to untapped markets
Following on from the introduction, one of the main things that esports can learn from online casino games and their popularity is how important it is to reach parts of the market that aren’t being reached right now.
Online casinos were able to create an entirely new audience for themselves because they appealed to people who were interested in gambling but would never dream of setting foot into a casino because it was not their scene or intimidated them. With these barriers eradicated, a much higher number of people were able to get involved in playing online casino games.
The constant need to evolve
One thing you can never afford to do is remain stagnant. If you stay still, you’ll end up getting left behind. We have seen this with some casinos that have failed to update their game selection and haven’t made an effort to speed up the deposit and withdrawal process.
You need to recognize that consumers today expect things on demand. They are not prepared to wait. As their patience reduces and their demands increase, you need to be able to cater to them. This is why you need to make sure that you’re continually evolving your business.
This is something that the best online casinos do. They have chopped down their deposit and withdrawal times considerably. They add new games to the table on a daily basis. They have improved their gameplay, and customer support is available pretty much whenever it is needed. These are all elements that esports can look at and embrace to ensure that it thrives in the same manner.
The lessons esports can learn from online casinos.
As you can see, there are a number of different things that esports can learn by looking at online casinos and how they have become such a success. Competitive gaming is thriving at the moment, so we can expect to see some huge advancements in this market in the coming years.