In simple terms, CPC is called cost per click. It is a type of affiliate marketing that was implemented when the internet started booming. It was the oldest way to advertise on the internet, and it is a solid advertisement in which Both the advertiser and affiliate marketer enjoy good results. It is also known as pay per click. It means the advertiser only pays when his banner ad or content gets the real clicks. He does not have to pay for the Impressions on the ad, so this is why the advertiser enjoys a small marketing budget which increases the value of the marketing campaign within the minimum price. on the other hand, the affiliate marketer gets a really good commission on click s this type of marketing increased the conversion rate more than any other type of marketing
1. How the CPC affiliate program works
It is a game of three parties. Let’s try to understand it in a very precise way. In CPC marketing, three parties are involved. The one is the advertiser. The second is the publisher, and the third between both of them is an affiliate network. the advertiser and publisher both contact the affiliate network. the advertiser wants to place their ad on a high-traffic website and give this project to the affiliate network. On the other hand, the publisher has good traffic on his website, and he wants to earn more money by providing this traffic to the advertiser. so the publisher also contacts the affiliate network.
The affiliate network already has different offers and product links from the advertiser, so the publisher chooses one offer from the available offers to display on his website. This way, when the traffic of the publisher clicks the ad of the advertiser. the traffic goes directly to the advertiser’s site. The affiliate network monitors the traffic from publisher to advertiser and gives compensation to the publisher that was given by the advertiser.
2. Pros and cons of CPC affiliate
The CPC affiliate programs are very attractive for business owners because these are performers based marketing tactics that very accurately help the business to calculate return on investment from the advertisement. This way, the advertiser or the business saves money, a lot of money on their marketing campaign. when they only have to pay for the actions, which eventually results in providing more potential leads.
The CPC affiliate program has cons for both advertisers and publishers.
First of all, if the publisher is a dishonest person. He may give fake Clicks on the marketing campaigns. The publisher can ask people in exchange for commission and convince them to click on the link but not purchase anything. This way, the publisher can make a lot of money from the marketing champion. but the business may not get any valuable leads.
The CPC program is also harmful to the publisher as you know that time is for to-the-point things. When a publisher has a special website in a specific Niche, his traffic is expecting to see something related to this. But when a publisher makes his traffic go to the other websites that he has been working on within the affiliate program. The customers or the traffic may feel irritating on the redirecting from one page to another. This way, the customer may leave the website of publisher and try to find his answer from other publishers or websites. This way, both the advertiser and the publisher may face losses when working in CPC marketing campaigns.
3. The controversies of the CPC program
As I have described before that there are controversies about the CPC programs on the internet .as they have been the most effective way of advertising but many people used this program for their greedy interests, not every time but sometimes they do this by using a fake click or the robot clicks as well as accidental and clicks.
The cherry on the cake is that. With an algo affiliate, if you are an advertiser, you can track your progress and the behavior of the traffic on your ad. We are going to completely track all types of clicks, whether they are fake or accidental. And if someone consciously clicks the link, this way protects your money and your value.
4. The future of CPC affiliates.
CPC marketing was the most effective marketing type in the world back then when the internet started taking off. And CPC is still one of the most effective ways of advertising to get more valuable results and profitable leads. But the thing is that CPC is now not very much famous because other marketing channels like email marketing, mobile marketing, social media marketing, and organic marketing are taking place in the market, but the people who have used CPC in an effective way wisely are still using this. They know the potential of this CPC network and have seen the magic happening in front of them. So CPC is not going anywhere. It is a long-term object which is in the interest of both advertiser and the publisher.