Digital marketing is no longer new or cutting-edge. It is the standard approach to creating your brand, building customer relationships, and getting leads. Entrepreneurs, marketers, and even freelancers should have the necessary skills to come up with and execute digital marketing campaigns. How do you achieve this most efficiently and cost-effectively?
This post will definitely help those interested in making a name in digital marketing or just those who would like to learn more about it.
1. Facebook Blueprint
For many businesses, Facebook has become their primary social media platform. Because of this, it makes sense to learn as much as possible about marketing through this platform. The best place to do this is Facebook Blueprint. This is a set of online courses focused on using all the digital marketing features available on this social networking site. There are currently more than 75 courses available. Each offers a unique opportunity to develop the skill set needed to use Facebook to create business growth.
The courses here cover a wide variety of topics for those who want to get better at Facebook, as well as its sister platform, Instagram. Even better, you will get great help with course selection. All you need to do is choose the skills you want to master. Facebook Blueprint has a recommendation engine that will tell you what courses to take. You can also simply select any courses you want.
If you are interested in getting certified, it is not a problem. It is available if you want to master Facebook planning and advertising. Courses fall into two general categories: for those just starting and those who already consider themselves professionals.
2. Social Media Examiner
Social Media Examiner is a massive resource for social media marketing. If you want to learn how to use social platforms to connect with your audience, increase traffic, and grow your brand, this is the site to bookmark.
Social Media Examiner brings you such original material as:
- Articles
- Expert interviews, question and answer sessions, summaries
- Research
- “How to…” videos
To get started with a real, in-depth look at social media marketing, start with one of the many site reports. Next, move on to a social media marketing podcast. This features 45-minute long interviews with industry experts.
In addition, there are weekly video series and more. You can even access great content through your Alexa devices, thanks to the Alexa flash briefing. If live events are your thing, they host an annual event that is considered a must-see among marketers.
Don’t forget to sign up for the SME newsletter to get great educational content delivered to your inbox. Overall, you would be hard-pressed to find another social media marketing blog with such detailed content.
3. Nuwber
If you want to reach the maximum number of people in the USA, Nuwber is an incredible tool. This website provides easy access to public information and uncovers contact details, home, and email addresses, family details, work history, social links, and much more. It’s especially helpful to those interested in digital marketing since here. It’s so easy to find emails from people from the USA.
4. Google Analytics Academy
Google Analytics is a tool used to track a variety of metrics related to website traffic and user behavior. It collects data and provides users with information about bounce rates, time on site, traffic, number of pages viewed, etc.
This is a useful tool, but its value is related to your mastery of it. In other words, the better you understand Google Analytics, the more you can do with it. The best place to master the website is at the source itself. Google Analytics Academy contains a set of courses in Google Analytics ranging from beginner to advanced level.
If you are interested in a super quick introduction to Google Analytics, check out the mini-courses. These are a set of how-to videos, all offered on YouTube. Remember that Google Analytics is a great tool for measuring the success of your content, whether you create it in-house or rely on a service provider like Studicus.com. Master it, and you will be more likely to get good ROI from your content efforts.
5. HubSpot Academy
HubSpot Academy is one of the most popular online resources for learning the hidden aspects of digital marketing. It offers a wide variety of courses to help you grow your business, master important skills for a marketing career and collect certificates guaranteed to impress potential clients and employers.
People who are interested in mastering a comprehensive set of digital marketing skills should consider one of HubSpot’s certification courses. Those include inbound marketing, email marketing, inbound sales, content marketing, and much more.
If you prefer to develop your skill set with a variety of courses of your choice, you can do that too. You can find more than 20 pages of short courses and one-on-one lessons covering virtually every topic included in the “digital marketing” domain. Even better, many of these can be completed in under an hour.
In addition to its online courses, HubSpot also offers other resources. Check out their YouTube channel to get started, then join the HubSpot user community.
6. Neil Patel
There are many digital marketing blogs worth following. However, if you decide to pursue one, Neil Patel should be on your shortlist.
The first thing you will see when you scroll down the front page of Patel’s site is a series of four steps you can take to start mastering digital marketing. These include getting started instructions for a blog, links to a set of SEO tools, a link to Neil’s blog, and a link to his marketing school podcast. It is also worth signing up for his newsletter.
As social media platforms evolve and customer preferences change as well, digital marketing is going to change over time too. The resources listed here are proven information and education resources that you can use now and in the future.